Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors

“Branding,”  not “Brandon,” just so we’re clear. Brand-ING. We open with the definition of “branding,” talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really matters. We throw down a … Continue reading Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors

Writing Excuses Season 2 Episode 20: Marketing 101 for Creators

Howard takes the moderatorial lead on this episode in which he, Brandon, and Dan are joined by Rob Wells for a discussion of marketing. What is marketing? What’s the difference between marketing and PR?  What’s the difference between a marketing manager and a publicist? How can knowing this help a creator position his or her … Continue reading Writing Excuses Season 2 Episode 20: Marketing 101 for Creators

Writing Excuses Season 2 Episode 17: Website Marketing for Authors

Our producer Jordan Sanderson joins us for this week’s installment, in which we likely make all kinds of enemies among the authorial community by exposing the many things they’re doing wrong with their websites. The fact that you, fair listener, are here reading content on our website shows that you have fine taste in these … Continue reading Writing Excuses Season 2 Episode 17: Website Marketing for Authors

16.51

Writing Excuses 16.51: Promises are a Structure From https://writingexcuses.com/2021/12/19/16-51-promises-are-a-structure/ Key points: Promises and expectations. A structural layer. A troubleshooting tool. Audience expectations are what they bring with them. Promises are what you make, which set the audience expectation for what is coming. Be aware that audiences have a head full of stuff that you have … Continue reading 16.51

16.50

Writing Excuses 16.50: Worldbuilding Finale: Making Deliberate Choices From https://writingexcuses.com/2021/12/12/16-50-worldbuilding-finale-making-deliberate-choices/ Key points: Making thoughtful, deliberate choices in worldbuilding, along with cool and fun stuff. Think about how your speculative elements reinforce plot, character, and theme. Don’t just fall back on the familiar, make sure you have a good reason for including it. Pick your time … Continue reading 16.50

16.15

Writing Excuses 16.15: Poetic Structure, Part 1 From https://writingexcuses.com/2021/04/11/16-15-poetic-structure-part-i/ Key points: Sonnets are memes! Poetic forms are memes. Structure, rhyme scheme, meter can be tools of communication. Patterns of difference and repetition. Sonnet, villanelle, sestina, different forms suit different themes and topics. Repetition catches our attention, but it needs to point to something. [Season 16, … Continue reading 16.15

16.8

Writing Excuses 16.8: Smart Promotion From https://writingexcuses.com/2021/02/21/16-8-smart-promotion/ Key Points: Promotion has revolutions, so focus your effort on writing your next thing. Make sure you have a solid website with a newsletter that you control. Pay attention to the way readers are finding out about books, not just where writers congregate. Don’t forget that word-of-mouth is … Continue reading 16.8

16.7

Writing Excuses 16.7: To Series, or Not to Series From https://writingexcuses.com/2021/02/14/16-7-to-series-or-not-to-series/ Key Points: One-offs, when an editor rejects book one, you can send them a different one. But a series can become a blitz. Make your choice deliberately. In short fiction, you may want to put the stories about a world in different publications to … Continue reading 16.7