Tag Archives: Bookstores

11.50: Hand-Selling Your Book to Potential Readers, with Michael R. Underwood

Michael R. Underwood has talked to us about hand-selling books before, but that was about pitching to agents and editors. This time around he’s talking about placing your product in the hand of your customer, the reader.

With Michael’s help, we cover some specific sales techniques, guidelines for convention displays, and strategies for bookstore appearances, with an eye toward helping you make that sort of activity effective.

 

Credits: This episode was recorded aboard Oasis of the Seas by Bert Grimm, and mastered by Alex Jackson.

Play

This is a character creation exercise:

Take a fun, sci-fictional technological idea, and ask yourself who stands the most to gain, and the most to lose if it comes to pass. Imagine an individual in that group, and ask yourself what that person is going to do, and why.

Writing Excuses 9.47: Conversation With a Bookseller

Bookseller Sara Glassman joined us at the Out of Excuses Workshop and Retreat to talk to us about her perspective on this industry, with an eye to the things that make it easy for her to put a book in a customer’s hands. We talk about back cover copy, covers, query letters, signings, and what booksellers look for on page one.

(Note: Brandon refers to a book of the week pitch that Sara made for us. We needed to run this episode out of order, so you’ll get Sara’s pitch for that book sometime next year.)

Play

Have three of your friends to send you a random photograph of an object. Use each object in the first 13 lines of your story.

The Rook, by Daniel O’Malley, narrated by Susan Duerden