Fifteen minutes long, because you're in a hurry, and we're not that smart.

17.5: The Promise of the Brand

Your Hosts: Howard Tayler, Kaela Rivera, Sandra Tayler, and Megan Lloyd Your brand—your name, the cover art for your book, and even the typeface for the title—set expectations for the book’s contents. That advice about not judging a book by its cover? It’s lovely in theory, but in practice, that’s just not how it…

16.27: Nobody Wants to Read a Book

Your Hosts: DongWon Song, Mary Robinette Kowal, Dan Wells, and Howard Tayler Our controversial episode title comes to us via John Schwarzwelder, and it points up nicely the importance of today’s topic, which is first lines, first pages, and how we set about convincing people (who may or may not want…