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	<title>Comments on: Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors</title>
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	<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/</link>
	<description>Fifteen minutes long, because you&#039;re in a hurry, and we&#039;re not that smart.</description>
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		<title>By: Ginger</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-41699</link>
		<dc:creator>Ginger</dc:creator>
		<pubDate>Fri, 22 Jul 2011 22:41:39 +0000</pubDate>
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		<description>Patricia McKillip:  Complex mythic story arcs interwoven with prosaic life of characters deep enough you will miss them when the book is over.  All tied together (with varying degrees of clarity) at the end.</description>
		<content:encoded><![CDATA[<p>Patricia McKillip:  Complex mythic story arcs interwoven with prosaic life of characters deep enough you will miss them when the book is over.  All tied together (with varying degrees of clarity) at the end.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Samuel Briggson &#187; Blog Archive &#187; New Project: Mage Defying</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-38734</link>
		<dc:creator>Samuel Briggson &#187; Blog Archive &#187; New Project: Mage Defying</dc:creator>
		<pubDate>Tue, 27 Jul 2010 02:05:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/#comment-38734</guid>
		<description>[...] posting commentary on various things I&#8217;ve seen going on in the writing industry but Writing Excuses gave the good advice of watching what you say on the Internet. Once it&#8217;s out there, [...]</description>
		<content:encoded><![CDATA[<p>[...] posting commentary on various things I&#8217;ve seen going on in the writing industry but Writing Excuses gave the good advice of watching what you say on the Internet. Once it&#8217;s out there, [...]</p>
]]></content:encoded>
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		<title>By: Writing Excuses and Other Podcastery &#124; Robison Wells</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-38350</link>
		<dc:creator>Writing Excuses and Other Podcastery &#124; Robison Wells</dc:creator>
		<pubDate>Sun, 30 May 2010 00:58:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/#comment-38350</guid>
		<description>[...] been on the show a few times in the past, talking twice about marketing (here and here), once about fight scenes, and one other time that I can&#8217;t remember what we talked about (I [...]</description>
		<content:encoded><![CDATA[<p>[...] been on the show a few times in the past, talking twice about marketing (here and here), once about fight scenes, and one other time that I can&#8217;t remember what we talked about (I [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Raethe</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-34611</link>
		<dc:creator>Raethe</dc:creator>
		<pubDate>Sat, 14 Mar 2009 19:33:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/#comment-34611</guid>
		<description>Cue jokes about hot iron.</description>
		<content:encoded><![CDATA[<p>Cue jokes about hot iron.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Berin</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-34610</link>
		<dc:creator>Berin</dc:creator>
		<pubDate>Sat, 14 Mar 2009 16:56:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/#comment-34610</guid>
		<description>&quot;Branding yourself.&quot;

 I don&#039;t know, sounds kind of painful.</description>
		<content:encoded><![CDATA[<p>&#8220;Branding yourself.&#8221;</p>
<p> I don&#8217;t know, sounds kind of painful.</p>
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	<item>
		<title>By: John Brown</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-34601</link>
		<dc:creator>John Brown</dc:creator>
		<pubDate>Thu, 12 Mar 2009 15:12:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/#comment-34601</guid>
		<description>&lt;i&gt;If I like an author, I tend to seek out other works by that author, even if they are in another genre. But then, I also read across a lot of genres in general.&lt;/i&gt;

I&#039;m in the same boat. However, even Brandon admits he isn&#039;t getting a lot of cross-over, ie Alcatraz is selling mostly to a different audience, not so well with his Elantris audience. But that isn&#039;t necessarily a bad thing. It sets up two fairly independent streams of work. 

&lt;i&gt;I think one of the best way for a writer NOT to brand him/herself by a series is to do everything in his/her power NOT to write a series one after the other.&lt;/i&gt;

I think this is accurate. However, doing that can also affect sales and readership. There have been a few houses in the last few years who have done relatively quick releases in a series, separated only by a few months instead of a year or more. And it seems to have boosted their readership dramatically. Tor is going to try that with Ken Scholes whose LAMENTATION was just released in February. I believe Tor will be trying that with our own Dan Wells too. 

For me, if I had to choose between more readers vs. more genres, I&#039;d choose more readers and then deal with the genre problems later. I say this because getting more readers would, hopefully, lead to more $, which would give me more time to spend on writing, which would then allow me time to write the books in the other genres. If I can write one book in 2-4 months that pays the bills for the year, that gives me most of the year to satisfy my need for variety. Of course, that&#039;s my preference. Ultimately, a writer must write from passion, and that may lead to choices that don&#039;t follow tidy marketing programs.</description>
		<content:encoded><![CDATA[<p><i>If I like an author, I tend to seek out other works by that author, even if they are in another genre. But then, I also read across a lot of genres in general.</i></p>
<p>I&#8217;m in the same boat. However, even Brandon admits he isn&#8217;t getting a lot of cross-over, ie Alcatraz is selling mostly to a different audience, not so well with his Elantris audience. But that isn&#8217;t necessarily a bad thing. It sets up two fairly independent streams of work. </p>
<p><i>I think one of the best way for a writer NOT to brand him/herself by a series is to do everything in his/her power NOT to write a series one after the other.</i></p>
<p>I think this is accurate. However, doing that can also affect sales and readership. There have been a few houses in the last few years who have done relatively quick releases in a series, separated only by a few months instead of a year or more. And it seems to have boosted their readership dramatically. Tor is going to try that with Ken Scholes whose LAMENTATION was just released in February. I believe Tor will be trying that with our own Dan Wells too. </p>
<p>For me, if I had to choose between more readers vs. more genres, I&#8217;d choose more readers and then deal with the genre problems later. I say this because getting more readers would, hopefully, lead to more $, which would give me more time to spend on writing, which would then allow me time to write the books in the other genres. If I can write one book in 2-4 months that pays the bills for the year, that gives me most of the year to satisfy my need for variety. Of course, that&#8217;s my preference. Ultimately, a writer must write from passion, and that may lead to choices that don&#8217;t follow tidy marketing programs.</p>
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	<item>
		<title>By: admin</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-34600</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Wed, 11 Mar 2009 03:20:43 +0000</pubDate>
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		<description>@cornan

If you had listened to this before in your browser you&#039;ll have to clear your cache.  If this is via a download let me know.</description>
		<content:encoded><![CDATA[<p>@cornan</p>
<p>If you had listened to this before in your browser you&#8217;ll have to clear your cache.  If this is via a download let me know.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Barker</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-34599</link>
		<dc:creator>Mike Barker</dc:creator>
		<pubDate>Wed, 11 Mar 2009 01:57:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/#comment-34599</guid>
		<description>and the transcript

http://mbarker.livejournal.com/106569.html</description>
		<content:encoded><![CDATA[<p>and the transcript</p>
<p><a href="http://mbarker.livejournal.com/106569.html" rel="nofollow">http://mbarker.livejournal.com/106569.html</a></p>
]]></content:encoded>
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	<item>
		<title>By: Amanda</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-34597</link>
		<dc:creator>Amanda</dc:creator>
		<pubDate>Tue, 10 Mar 2009 18:49:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/#comment-34597</guid>
		<description>Just a comment from another reader (not a fiction writer or aspiring fiction writer, although I am a tech writer by day): 

Regarding Brandon Sanderson&#039;s works, I am a crossover reader. After hearing Brandon at LTUE a couple of years ago, I kept an eye out for Elantris and enjoyed reading it when it came out. 

Later, I saw the first Alcatraz book at my local library and checked that out. Although I&#039;m an adult, I laughed all the way through this &quot;middle grade&quot; story.

If I like an author, I tend to seek out other works by that author, even if they are in another genre. But then, I also read across a lot of genres in general.</description>
		<content:encoded><![CDATA[<p>Just a comment from another reader (not a fiction writer or aspiring fiction writer, although I am a tech writer by day): </p>
<p>Regarding Brandon Sanderson&#8217;s works, I am a crossover reader. After hearing Brandon at LTUE a couple of years ago, I kept an eye out for Elantris and enjoyed reading it when it came out. </p>
<p>Later, I saw the first Alcatraz book at my local library and checked that out. Although I&#8217;m an adult, I laughed all the way through this &#8220;middle grade&#8221; story.</p>
<p>If I like an author, I tend to seek out other works by that author, even if they are in another genre. But then, I also read across a lot of genres in general.</p>
]]></content:encoded>
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	<item>
		<title>By: Cornan</title>
		<link>http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/comment-page-1/#comment-34595</link>
		<dc:creator>Cornan</dc:creator>
		<pubDate>Tue, 10 Mar 2009 06:10:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/#comment-34595</guid>
		<description>Listening to this at 11:07pm 3/9/09 PST there&#039;s still plenty of static.

Other than that this is an awesome podcast and really interesting.

I often wonder, am I the only person who listens to this podcast fanatically that isn&#039;t a writer or aspiring writer? I just love listening about this stuff.</description>
		<content:encoded><![CDATA[<p>Listening to this at 11:07pm 3/9/09 PST there&#8217;s still plenty of static.</p>
<p>Other than that this is an awesome podcast and really interesting.</p>
<p>I often wonder, am I the only person who listens to this podcast fanatically that isn&#8217;t a writer or aspiring writer? I just love listening about this stuff.</p>
]]></content:encoded>
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